Established in 1993 as Eutectic NZ Ltd, with Don Whale at the helm, the company was rebranded to Digitalweld in 2005 when the Messer Eutectic+Castolin Group sold their interest. Today Digitalweld is New Zealand and the Pacific Islands’ exclusive supplier of welding supplies from Fronius in Austria and Eutectic+Castolin in Germany. Digitalweld is a 100 percent NZ-owned family business.

Welding equipment from Fronius, market leaders in digital welding equipment and innovation, accounts for 60 -70 per cent of our core business. Digitalweld provides customers the added bonus of founder Don Whale’s wealth of industry knowledge over more than 30 years. This includes his intimate understanding of the leading digital welding equipment that Digitalweld sells, their processes as well as how to maintain and repair of the welding products. We are also the only New Zealand company able to diagnose and provide solutions for all the digital welding equipment we stock, within record time. Digitalweld also provides maintenance and repair welding solutions. Our motto is: “If it’s broke, we can fix it.”

Our clients have the added bonus of trying our products before they buy at our on-site workshop. Auckland-based Digitalweld supplies quality welding products as well as a full range of general welding products, spare parts and safety equipment. This is complemented by our impeccable customer service, dependable IT expertise and in-depth product knowledge.

We also import top of the line oxy-fuel gas welding equipment from Messer Cutting & Welding in Germany, and Praxair Tafa Spray systems and products in the US. Digitalweld is currently working towards becoming a ‘Certified Fronius Representative’ for New Zealand and the Pacific Islands’ region and has recently been appointed the sole New Zealand agency for CEA Plasma Cutting equipment from Italy.

COMPANY PROFILE

“When I started selling welding supplies, Eutectic + Castolin were the only specialist repair and maintenance welding products available in New Zealand. Many have come and gone over the years and even still today although there are heaps of competitors, both Fronius and Eutectic + Castolin products are unparalleled as industry leaders. Digitalweld’s professional expertise accentuates Fronius’ and Eutectic + Casolin’s superior quality.”

– Don Whale, founder and director, Digitalweld

Digitalweld led by trailblazer and founder Don Whale, and his sons Mark and Jason make up the technical arm of the winning team. Don began as a fitter and turner apprentice in the early 1970s at Nelson-based Anchor Shipping & Foundry Company, New Zealand’s first shipping company. He eventually took over the role of importing the world’s most innovative welding equipment.

Although Mark only joined Digitalweld in 2006, he has learned about the business by osmosis. Exposed to all the products and systems while growing up, he says “It’s in the family blood.” He’s passed his welding tickets and trained internationally with Fronius. Mark frequently travels the length the country promoting and demonstrating the latest technology available from Fronius.

Jason, a qualified Electronic and Computer engineer provides invaluable solutions for all our clients’ robotic and automation needs, along with servicing for all Fronius welding equipment. He has been with Digitalweld since its inception, having previously serviced the then Eutectic + Castolin branded welding equipment.

Wife and mother Christine is the backbone of Digitalweld, efficiently dealing with the accounts and administration of this family business.